For brands scaling through social commerce
The operating system that turns social commerce into your biggest growth engine.
Lumo runs your entire creator affiliate operation, from discovery to revenue, automatically.
AI StrategistLiveskincare_maya has driven £5.2K GMV at 4.8× ROI. She hasn't been added to your campaign. Add her now.
Four problems. One system. Fixed.
Most creator programmes break at the same four points. Here's where.
Creator discovery is guesswork
Some convert. Most don't. You rarely know which until the samples are spent.
Lumo FitScore
FitScore ranks every creator by predicted conversion rate for your product. Before you spend a penny.
Outreach at scale is a full-time job
Messages go out. Most get ignored. Follow-ups get forgotten. Time is wasted, revenue lost.
Outreach Automation
Personalised messages at the right time, with follow-up sequences that run automatically until you get a reply.
Creator relationships fall through the cracks
Creators go quiet. Samples go untracked. Content never gets posted. You lose revenue without knowing it.
Creator Pipeline
Every creator tracked, managed and moved through a structured pipeline. From first contact to revenue. Nothing slips.
Data without direction
Dashboards tell you what happened. Not why, or what to do next.
Lumo's AI strategist
Monitors every signal in real time and tells you exactly what changed, why, and what to do next.
Creator Discovery & FitScore™
Find creators who convert.
Not just ones who look like they might.
Every sample you send is backed by predicted conversion data, not instinct. FitScore analyses purchase behaviour, engagement quality and revenue history to rank creators before you spend a penny on samples.
- Search 500,000+ creators. Filter by FitScore, revenue, niche and response rate.
- Filter by Top GMV, Trending or Rising: FitScore ranks every result by predicted conversion rate for your product.
- Save your best prospects into shortlists by campaign, product or tier.
- Activate directly into campaigns from your shortlist. Discovery to outreach in one workflow.
Creator RadarSend Campaign Outreach
Personalised outreach to 1,240 creators — Glow Serum Pro
Hi [creator], your [niche]content consistently resonates with exactly the audience we're trying to reach. We'd love to send you [product]— we think it's a natural fit for your community. Interested in collaborating?
Outreach Automation
Stop doing outreach. Let Lumo fill your pipeline.
Your FitScore shortlist becomes a live outreach campaign: personalised, automated, and running until every creator has replied.
- Choose your channel, DM or target collab. Lumo reaches thousands of FitScore-matched creators simultaneously.
- Personalised messages at a scale no manual process can match.
- Follow Up runs automatically on Day 3, 7 and 14, until every creator replies. No thread goes cold.
- The scale of a full outreach team, without needing one.
Creator Pipeline
9 stages · 247 active85%
sample approval rate with FitScore matching
20
total shipments · 5 in transit
9-Stage Creator Pipeline
Every creator, every step, handled.
From the moment a creator responds, Lumo takes over. Every relationship moves through a 9-stage pipeline, nurtured at each stage.
- Every creator tracked through 9 stages, one action fires at each, so every relationship has a clear next step.
- Sample approvals, shipping and fulfilment in one system, high-fit creators auto-approved, shipments tracked, content chased. Zero manual follow-up.
- View your entire programme in Board, Table or Pipeline view, built for how your team thinks.
- Lumo surfaces high-performers for repeat campaigns and re-engages dormant creators before they cost you.
AI Strategist
Every other tool tells you what happened. Lumo tells you what to do next.
“Stop reading dashboards. Start getting directions.”
Lumo monitors your shop in real time, attributing revenue, flagging problems before they compound, and telling you exactly what to do next.
- Attribute revenue to every creator, campaign and product, and understand why your revenue moved, what changed, and what to do about it.
- Catch problems before they cost you. Lumo alerts you the moment something needs attention, before small dips become expensive ones.
- Lumo identifies your Ambassador, Core and At-Risk creators automatically, so reinvestment decisions are driven by data, not gut feel.
Affiliate GMV
Last 30 days
8 creators
£28.4K
24 creators
£12.1K
6 creators
Flagged
Lumo AI StrategistLiveYour GMV is down 18% this week. 3 of your top creators haven't posted in 14 days. They drove 34% of last month's affiliate revenue. Re-engage them now before this month closes.
skincare_maya has driven £5.2K GMV at 4.8× ROI. She hasn't been added to your new campaign. Add her before a competitor does.
Your sample approval rate is 71%, below benchmark. Faster approvals could recover an estimated £8K in monthly GMV. Approve 12 creators now.
Simple investment. Serious results.
Full creator discovery, AI-powered outreach, pipeline management, sample tracking, AI strategist and performance analytics on every plan. Pick the outreach volume that fits your brand, and try free for 30 days.
Growth
For brands serious about making social commerce their strongest growth channel.
Scale
For brands scaling creator partnerships with a high-volume outreach engine.
Enterprise
For large brands and agencies that need unlimited outreach and bespoke support.
Stop guessing. Start scaling.
The gap between a good creator programme and a great one isn't budget. It's infrastructure.
Every week without Lumo is samples sent blind, creators going quiet, and revenue that won't come back.
Free for 30 days. No card needed.
The brands winning at social commerce aren't outspending you. They're outoperating you.
See Lumo running your creator programme in 20 minutes.
Book a call with the team. We'll show you exactly how Lumo works for your brand, product category and where you are in your creator journey.
Built by people who've done it.
Trusted by brands who are doing it.
The team behind Lumo has managed millions in TikTok Shop GMV. We built the system we wished had existed.
in TikTok Shop GMV managed by Pear Growth, the team behind Lumo.
Average ROI with creator partnerships on Lumo.
creators in the Lumo discovery network.